A social sport platform to help people play more sport.
"To organise a match has to be as fun as playing it", that has been the main reason behind WOOOBA's design, a global platform where users can organise games, find sports facilities, available players and deal online with all the hassle required to practice sport in real life.
I worked on the interface of the responsive website and iOS app for this startup. As the Lead UX/UI Designer, I had to visualise all the different user journeys and quickly come up with UX solutions to accomodate all business and user requirements. Desktop and mobile prototypes help the team understand the many functionalities and user flows.
Demo video explaining the different funcionalities included in the iOS app.
The app is designed to make it easy for users (players and match organisers) to search, filter, find and discover relevant basketball courts and players around their physical location. A vivid yet simple style is part of the design that wants to suit different sports and users in the future.
Badges are among the most visible elements of gamification as well as a quick way to rate players after each game.
The platform is open to people of any level, age and physical condition, allowing them to use the different filters and tools.
Design played much with space to help accommodate multiple languages and future functionality. Colours were used to facilitate understanding the three pillars of the platform: games / action (orange), players (green) and courts / locations (blue).
Analysing user testing results, user insights and feedback.
Collaborate closely with the team using an AGILE methodology to conceptualise, adapt, and iterate on UI features.
Designing user interfaces for desktop and iOS.
Supporting front-end and back-end developers on design and usability issues.
Balancing design intuition, business requirements and customer needs.
Documenting potential enhancements and solutions.
Create pitch desk presentations for potential investors.