This is a project made as part of AccioCreative´s team. MergeLondon is a new menswear label based in East Central London. “MergeLodon is a lyfestyle” is the premise in which his founder, Tom Kilbey (UK celebrity), summarizes that this is not just another online shop. MergeLDN is an style, a major concept of how to understand life. A merge of clothes, accesories, music, video and street culture.
This project required a minimalist design, modern, smart and british. By reducing the colour palette, playing with the photos, fonts and spaces in between blocks, the result was a website close to editorial design.
Also performed 3D animation in the homepage of this application and website.
In order to design a single game screen, an unique interface was conceived for all the different levels and game tools.
These are some of the sketches where the main layout was built, setting-up hierarchy and grid.