MERGE LND EC1

DESIGN

2013

This is a project made as part of AccioCreative´s team. MergeLondon is a new menswear label based in East Central London. “MergeLodon is a lyfestyle” is the premise in which his founder, Tom Kilbey (UK celebrity), summarizes that this is not just another online shop. MergeLDN is an style, a major concept of how to understand life. A merge of clothes, accesories, music, video and street culture.

This project required a minimalist design, modern, smart and british. By reducing the colour palette, playing with the photos, fonts and spaces in between blocks, the result was a website close to editorial design.

MERGE by Teo Ardoy
MERGE by Teo Ardoy
MERGE by Teo Ardoy

Also performed 3D animation in the homepage of this application and website.

In order to design a single game screen, an unique interface was conceived for all the different levels and game tools.

MERGE by Teo Ardoy
MERGE by Teo Ardoy
MERGE by Teo Ardoy

These are some of the sketches where the main layout was built, setting-up hierarchy and grid.