LUNGO

MOTIONGRAPHICS CONCEPT DESIGN ILLUSTRATION

2013

Lungo is a tool for developing cross-platform mobile applications. It's one of the  Tapquo's products, a powerful startup from Bilbao, Spain. For the launch of the new version of the tool, they wanted to have a short video to communicate the benefits of the product, emphasizing the new possibility of publishing for smartTVs. Also in this project I worked on everything, save the background music and the unbeatable voices-over by Jordi Torregrosa and Marcus Giovanni.

LUNGO video by Teo Ardoy
LUNGO video by Teo Ardoy

The script was conceived with the idea of highlighting the ubiquity of the tool: a unique development that connects all devices, a way to make your work reach any place, a way of working anywhere in the world, reaching different landscapes along the planet ... And thinking on the sequence I realized that until a few years ago, television was the only device that allowed us to travel the world without leaving the living room.

LUNGO video by Teo Ardoy
LUNGO video by Teo Ardoy

Once done the script, the storyboard was fairly quick to shape and, in this case, the final result differed little.

The design and illustration of scenes was the most laborious part of the project as it was essential to create a beautiful sequence of postcards. Each scene was an illustration work itself. The idea of making the light vary alongside with the scenes (from the morning light on the beach until the moon night on the mountain) required special attention to the lights and colors.

Illustration ought to give a sense of depth using different planes as 3D images were not used at all.

The animation process was long but simple. The most complex task was adjust the time of the sequence with the music and voice overs to reach 60 seconds flat.

Software used: Photoshop CS5, After Effects CS5 and Cubase 6.

LUNGO video by Teo Ardoy
LUNGO video by Teo Ardoy