J&B START A PARTY

CONCEPT DESIGN ANIMATION ACTIONSCRIPT

2009-2011

As part of the "J&B Start a Party Here" campaign, brought out by the dutch agency KesselsKramer, the brand released several events in the rarest places around the globe.

To digitally promote each one of them, we came out with concepts in which users took part in games whose prizes were flights and tickets to the parties. These campaigns included microsites, social media strategy, banners and emails.

J&B Start a Party by Teo Ardoy
J&B Start a Party by Teo Ardoy
J&B Start a Party by Teo Ardoy
J&B Start a Party by Teo Ardoy

For Capetown's event in 2011, a Facebook application was designed in which users could make their own virtual cocktail and toast to the new party capital of the world with a Facebook share.

J&B Start a Party by Teo Ardoy
J&B Start a Party by Teo Ardoy