To create an original anthem with your city sounds is the main concept that the dutch agency, KesselsKramer,brought out for the whisky brand J&B.
In order to let users capture, edit, publish and even share their sounds, an intense prototype stage had to be done previous to the design. The result was a global campaign active in three different platforms (website, facebook app and IPhone app) with which J&B came back to remember all of us that wherever you are, there´s a party waiting to be heard.
Facebook was the perfect hub for sharing clips and badges with friends.
All functionalities were included in the iPhone app (not available anymore), apart from capture and upload clips wherever the user was.