ALL 4

UX

2015

All4's on-demand (Channel 4, a British television broadcaster) needed an important update to help users find and discover content through a seamless experience across their site and dedicated apps.

I worked as a UX designer for London-based digital innovation studio Reason, looking at editorial discovery, browsing mechanics and social currency to help concept, prototype, test and ultimately design what the next version of All4 site and apps would look like.

As part of their team, the work consisted of several tasks such as:

  • Balancing design intuition, business requirements and customer needs
  • Prototyping ideas quickly using pen and paper and popular tools like Sketch, Keynote and Invision.
  • Designing user interfaces and digital experiences for web, mobile and tablet

I'm very happy that some of the concepts we delivered as part of the UX phase (collections based on user preferences) are live on their site and dedicated apps.

All4, a UX project by Teo Ardoy
All4, a UX project by Teo Ardoy
All4, a UX project by Teo Ardoy

Examples exploring different groupings for collections and how these would be displayed based on user's history, devices and preferences.

All4, a UX project by Teo Ardoy
All4, a UX project by Teo Ardoy
All4, a UX project by Teo Ardoy

Examples showing the different states of a tile using an info tool. On desktop, the different states would be revealed by rolling over a tile, whereas on tablets and mobiles, a user would need to tap the info icon.