"Simple and fast, that's what we want to communicate with the video", "In terms of style ... we leave it in your hands. In our projects we always like to have some humor." With these two guidelines I was asked to make a promotional video for the launch of the new Adiante Ventures project: a platform with which all users can have and manage their own mobile application.
The deadlines were ambitious so the first thing was to find a script that contained both presentation and application's functions, without exceeding the total time by 90 seconds. After some testing, I went to the definition of a simple and cheerful style that would contribute to the values of the brand.
Then came time to design the full storyboard with its transitions, trying to prevent users from a complete dizziness: the final video had to be easy to understand and visualize. Finally I began the animation and production of the video on the basis of the excellent audio job of the speakers with whom I worked.